Wednesday, November 10, 2010

Paypal Secret PART 4. CHARGEBACKS/DISPUTES AND AVOIDING THEM

 

In the final chapter of this report, I’m going to tell you a little bit about chargebacks and disputes.
 
If you’ve been in the IM business for long enough, and especially if you’re dealing with info-product sales (e-books, videos), you have probably encountered A LOT of people buying your product and then either threatening to file a dispute or actually filing it – even though you have delivered them the product.
 
Just so you know - in case someone files a dispute against you, the funds will automatically be frozen until the dispute is resolved – meaning that the process is exhausting even if you end up winning the dispute! But luckily, there’s quite a few things to do in order to avoid disputes being filed:

1. Always Try to Avoid Disputes

Unless you have a flawless reputation, it is always a good idea to try and resolve all problems before  the buyer files a dispute. Always be nice with your customers, answer their e-mails and provide them with the assistance they need – this will save you from a lot of disputes already.
 
Apart from that, you will most definitely come across buyers who simply shoot you with a „refund or dispute“ type of an ultimatum. Once again, if you have a flawless reputation (which I do so don't even think about trying to threaten me that you’ll file a dispute against the $7 you paid for this report ;) then you can simply tell them to „Go ahead!“ and chances are that the dispute will be resolved to your favour.

If you’re using a fake account or already have a load of dispute in your accounts, then your best option is to swallow it and refund the money voluntarily. It sucks, I know, but in the long run it saves you from a lot
of hassle (remember when I said earlier that having too many disputes – even if you’ve won them all – is one way to get your account limited?) 

2. Escalate the Disputes by Yourself

According to PayPal’s procedure, each and every dispute is kept in the „Open“ status for either 20 days, until it has been resolved or until either of the parties has chosen to escalate the dispute to PayPal so
that they would take a look at it and decide who will get the money.

Keep in mind that your money will be blocked for the whole 20 days plus any time PayPal will take to go over the dispute (usually a month or more!). For this reason, it is almost always a good idea to go ahead
and escalate the dispute to PayPal by yourself. The only exception to this is if you seriously think that the dispute can be resolved by talking to the buyer, but 98% of the times this isn’t the case.

There are two things that can happen if you choose to escalate the
dispute:
 
•  It gets redirected to PayPal’s personnel who will review the case and make their decision. It doesn’t matter if the decision is in your favour or not – you have still won 20 days by escalating it!
 
•  More importantly – many disputes that are filed for digital items get resolved automatically –  and the fun part is that they get resolved in the seller’s (your) favour! ;-)


3. NEVER Sell Anything Using Manual Payments


This is a VERY important pointer - I can’t stress it enough. Every time you sell something, go ahead and generate a „Buy Now“ button. It’s free and it’s easy! Just go to the „Merchant“ section of PayPal and you
will get detailed instructions on how to do it!
 
The reason for this is simple – with a „Buy Now“ button you get to specify that the payments you are about to receive are for SERVICES.
 
Otherwise, you can (and will!) come accross people who send you the money as if it was for „goods“, attach their shipping address and later on file a dispute claiming that you never shipped the goods.  If this happens, you can consider yourself to have automatically LOST the dispute and your money – it’s as simple as that!


4. Avoid Scammers and Account Thieves! 

This is the fourth and the last pointer I give you. If you’re selling information products that you deliver via e-mail then ALWAYS make sure that you send the product ONLY  to the e-mail address that you received the payment from!

There’s A LOT  of people out there who have access to stolen PayPal accounts and they use this access to buy infoproducts – obviously, as soon as the true accoutn holder discovers it, they will dispute the payment and you can say bye-bye to your money!
 
That’s it.
 
Hopefully you’ll find the information useful and won’t face a limitation ever again!




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